SPONSORSHIPS AND MOBILE MARKETING

Join us for Twelve Days of Fun Ending Labor Day.

Sponsorships

The Minnesota State Fair is the ideal platform to nearly 1.8 million potential customers in only 12 days. Affectionately known as the Great Minnesota Get-Together, the fair’s ever-growing and loyal fan base is what makes this exhibition the “must-stop” destination for sponsors and mobile marketing units promoting across the country. Surveys reveal that a whopping 85% of guests visit the fair every year and an additional 12% visit every other year or every five years. The 2014 fair will run Thursday, Aug. 21 through Monday, Labor Day, Sept. 1.

In its 150-year history, this high-profile 12-day fair features over 1,200 exhibit booths including 300 food vendors, dozens of touring promotional exhibits. Visitors enjoy barns full of animals, a carnival midway and a multitude of attractions for all ages. More than 600 free entertainment performances, a two-day rodeo, plus a Grandstand stage presenting internationally known artists are among the offerings. Past Grandstand artists have included Christina Aguilera, Black Keys, Carrie Underwood, Breaking Benjamin, Kelly Clarkson, Kid Rock, Faith Hill, KISS, Fergie, Jeff Foxworthy, Alicia Keys, Macklemore, Toby Keith, Bonnie Raitt, and hundreds more.

We are proud to be associated with sponsors such as Coca-Cola, Sensodyne, Cargill, CenturyLink, Xfinity, Gander Mountain, LEGO, DISH, L’oréal, Sleep Number, and many others and we invite your company to tap the sales and marketing power of the highest daily-attended event in all of North America.

Media

  • Over 1,250 media credentials are issued by request each year (over 1,300 in 2013 and 2012).
     
  • Minnesota State Fair print impressions for June through September were 186,781,482.
     
  • To date, the 2012 Minnesota State Fair received 2,720 television stories regarding the fair with:
     
  • A Nielsen audience of 45,009,097
  • An ad equivalency of more than $16 million
  • A publicity value of over $49 million.

As a sponsor you have the ability to collaborate directly with the fair’s media department. The department works very closely with over 30 media outlet booths on the fairgrounds all 12 days of the fair, as well as with the hundreds of media reporters visiting the fair from outstate (and out-of-state), requesting story ideas.

As a Minnesota State Fair sponsor your fully integrated package of benefits may include:

  • Guaranteed visibility and signage
  • Display and point of sale promotions
  • Inclusion in more than one million State Fair publications
  • Full promotional rights
  • Gate ticket and parking package
  • Much more

Partnering with the State Fair signals your commitment to family and community. Reach your target market while they are engaged in the fun and activities of the Great Minnesota Get-Together.

Becoming a Sponsor

Example Sponsorship Opportunities

For more details on sponsorship opportunities, please see contact information below.

Mobile Marketing/Touring Promotional Exhibits

Exciting placement opportunities have been developed for touring promotional exhibits at the Minnesota State Fair—Minnesota’s most popular event averaging over 145,000 visitors each day!

Biggest bang for your buck!

The Minnesota State Fair has the largest daily attendance of any fair or festival in the nation, giving you the opportunity to reach the maximum number of people in the minimum amount of time. Not only do we have some of the lowest fees in the nation, you will also save money on hotel stays and other costs attributed to a tour—without losing the number of impressions.

Nestled between the twin cities of Minneapolis and St. Paul, the Great Minnesota Get-Together provides guaranteed visibility and maximum guest exposure. Your company will benefit from product or service public awareness, sampling, couponing and retail sales activities.

Mobile marketing sites range in size from 100 to 10,000 square feet and are available anywhere from one to all 12 days of the annual exposition. Exhibits participating 6-12 days may take precedence. Discounts are available for a commitment of 12 consecutive days.

Mobile Marketing Fees

To be considered for the 2014 Minnesota State Fair, please fill out the following application and return (see contact information below). The application is brief, is non-binding and there is no application fee. Be sure to include your supporting materials (photos, layout, products, etc.) Click here to download a Mobile Marketing Application.

The 2014 fair will run Thursday, Aug. 21 through Monday, Labor Day, Sept. 1.

For other information regarding mobile marketing opportunities at the Minnesota State Fair, please contact:

Danyl Vavreck
Sponsorship Manager
Minnesota State Fair
1265 Snelling Avenue North
St. Paul, MN 55108
P: (651) 288-4471
F: (651) 642-2440
sponsorships@mnstatefair.org