Join us for 12 Days of Fun Ending Labor Day.


For 2017 sponsorship inquiries, please review the information on this page of our website and contact us via email with the requested information at sponsorships@mnstatefair.org. Thank you for your interest in the Great Minnesota Get-Together!

The Minnesota State Fair is the ideal platform to reach more than 1.9 million potential customers in only 12 days (more than 150,000 per day). Affectionately known as the Great Minnesota Get-Together, the fair’s ever-growing and loyal fan base is what makes this exhibition the “must-stop” destination for sponsors and mobile marketing units promoting across the country. Surveys reveal that a whopping 85% of guests visit the fair every year and an additional 12% visit every other year or every five years. The 2017 fair will run Thursday, Aug. 24 through Monday, Labor Day, Sept. 4.

This annual high-profile 12-day fair with a 150-year history, features more than 1,200 exhibit booths including 300 food vendors and dozens of sponsors and touring promotional exhibits. Visitors enjoy spectacular educational experiences at the award-winning Eco Experience, Wiser Living, Heritage & History Center, Miracle of Birth Center, as well as many other exhibits.

More than 900 entertainment performances on free stages plus a Grandstand stage presenting internationally known artists are among the offerings. Past Grandstand artists have included Christina Aguilera, Black Keys, Carrie Underwood, Kelly Clarkson, Kid Rock, Faith Hill, KISS, Fergie, Jeff Foxworthy, Alicia Keys, Macklemore, Toby Keith, Bonnie Raitt, and hundreds more.

We are proud to be associated with sponsors such as Coca-Cola, Cargill, CenturyLink, Xfinity, DISH, Sleep Number, and many others, and we invite your company to tap the sales and marketing power of the highest daily-attended event in all of North America.


  • More than 1,500 media credentials are issued by request each year (1,580 in 2015, 1,420 in 2014 and more than 1,300 in 2013).
  • Minnesota State Fair print and online impressions in 2015 were 228,487,978 with a media value of more than $10.5 million.
  • To date, the 2015 Minnesota State Fair received 3,361 television stories regarding the fair with:
  • A Nielsen audience of 151,465,952
  • An ad equivalency of more than $5 million
  • A publicity value of more than $14 million.

As a sponsor you have the ability to collaborate directly with the fair’s media department. The department works very closely with more than 30 media outlet with permanent booths on the fairgrounds all 12 days of the fair, as well as with the hundreds of media reporters visiting from outstate and out-of-state, requesting story ideas.

As a Minnesota State Fair sponsor your fully integrated package of benefits may include:

  • Guaranteed visibility and signage
  • Display and point of sale promotions
  • Inclusion in more than 1 million State Fair publications
  • Social media inclusions
  • Website inclusions and link
  • Product sampling (averaging 4,000-20,000 samples per day)
  • Full promotional rights
  • Gate ticket and parking package
  • Aligning with Minnesota’s oldest and most beloved event
  • Much more

Partnering with the State Fair signals your commitment to family and community. Reach your target market while they are engaged in the fun and activities of the Great Minnesota Get-Together.

Becoming a Sponsor

Example Sponsorship Opportunities

For more details on sponsorship opportunities, please see contact information below.

Mobile Marketing/Touring Promotional Exhibits

Exciting placement opportunities have been developed for touring promotional exhibits at the Minnesota State Fair—Minnesota’s most popular event averaging more than 150,000 visitors each day! The average daily attendance in 2016 was 161,977 visitors.

Mobile Marketing

For other information regarding sponsorship and mobile marketing opportunities at the Minnesota State Fair, please contact:

For Sponsorship questions:
Danyl Vavreck
Sponsorship Manager
Minnesota State Fair
1265 Snelling Avenue North
St. Paul, MN 55108
P: (651) 288-4471
F: (651) 642-2440

For Mobile Marketing questions:
Jennifer Bower
Concession & Exhibits Specialist
Minnesota State Fair
1265 Snelling Avenue North
St. Paul, MN 55108
P: (651) 288-4472
F: (651) 642-2440